Thursday, 25 October 2012

4 fingers in space

So while Felix Baumgartner and the world were waiting for the perfect weather conditions for him to perform his world-breaking skydive from outer space, Kit Kat decided to send the iconic four finger biscuit to the edge of space in show of support for the crazy daredevil.

Camera footage tracked the biscuits 22 mile ascent from Camebridgeshire which was shared on the brands social media channels both Facebook and twitter, where users were encouraged to use the hash tag #breakfromgravity.

I hope it survived the descent.....


Monday, 22 October 2012

Movember is coming!

So, we're slowly approaching he month of Movember (formally known as November) where "Mo Bros" around the world grow and groom their 'taches to raise awareness of men's health, specifically prostate cancer and testicular cancer.

"Mo Bros effectively become walking, talking billboards for the 30 days of November and through their actions and words raise awareness by prompting private and public conversation around the often ignored issue of men’s health."

This year, they've got a new identity; the "Movember and Sons" concept, designed by a consultancy in Melbourne called Urchin Associates.

Reason, a design consultancy in London are also in on creating the branding to ensure it translates to other participating countries.

Movember is also set to become a feature in this years cookbook, 'Bring it On' - who follow a different theme and creative direction with their books every year.

We like the traditional feel they have created, that old fashioned, father and son type of business. We also think Movember is a great cause to be apart of, so don't feel left out girls, you could also become a Mo sista by supporting your male family and friends.

Ready, set, grow!!!


Saturday, 20 October 2012

11 Ways to Stay Creative

Today, we asked a few of our peers around the studio how they stay creative and how they get their inspiration. So, here's what we came up with:

1. SLEEP: a good night sleep makes all the difference, honestly.

2. Sing: yep, sing it out! It's fun and it's free and it makes you feel a whole lot better when you're stressed.

3. Pick on your creative peers: a gentle jibe here and there can create a close bond with your peers, which makes for a great creative relationship.

4. Be sociable: you never know what inspiration you'll draw from a random conversation, even if it is just about the weather.

5. Read blogs: get up-to-date, find out what other people think about your interests and give yourself a chance to see things from a whole different perspective.

6. Read books: make time for reading. Words are a great source for using your imagination, create the scenes you read in your head and get inspired by what you see.

7. Indulge yourself in culture: whether it's food, drinks, books, going to museums, try something new and see where it takes you.

8. Be an explorer: just like Dora! Ok, Strawberry Mountain might not exist but there's so many amazing places you can explore. You never know what you might stumble upon.

9. Use pen and paper: go back to basics, a good old doodle never hurt anybody...before Macs were invented :)

10. Get out of the studio: we all need a break, get some air, even if it's just a walk to the coffee shop. Just stop staring at that screen!

11. Drink coffeeeeeeeee: do we really need to explain this one?

Thursday, 18 October 2012

The US food product Hot pockets has released a new ad featuring none other than Snoop Dogg, or should that be Snoop Lion? The rapper has re-mixed his 2004 hit 'Drop it like it's hot' into a full version 'Pocket like it's hot' for the promotion of these yummy pockets. The video also features comedian/man-child Andy Milonakis,YouTube sensation DeStorm Power, WWE superstar Brodus Clay, and Herbie Hot Pocket.

The ad by Threshold Interactive allows the brand to embrace their status as a stoners microwave treat. We think this is a great partnership, what with the image that 'Snoop Lion' portrays, but what do you think?


Monday, 15 October 2012

Ebay goes Pinterest

After unveiling their logo a few months back, Ebay have now revealed the look of their new website updating it with brand new features both aesthetically and functionally and a style very similar to our good friend, Pinterest.

It has been designed to look and feel more contemporary, clean and easier (or tempting) to browse and purchase. This is also a way of applying the site to users to help it become more of a personal experience. Ebay would like it to become a site that translates globally, so it reflects the brand as a marketplace that connects the world to the items they need, love and will always go back to.

We think it looks great, a lot more stylish and personal - just like every shopping experience should be! It would also look great on a smartphone therefore, using it where ever you are, shouldn't be a problem. The US should be seeing the update pretty soon and the rest of with world, in the coming months (boo!). 

New look of the profile page

Monday, 8 October 2012


At the weekend Mercedes launched a multimillion pound campaign called YOUDRIVE, in order to reach an audience of young drivers. The 3 part ad aired during the X Factor live shows on Saturday and Sunday, asking people to decide what should happen in the next part of the story. If people wanted to take part they need only sign into their Twitter account and hashtag one of two choices as to what could happen next. Whichever was most popular would then be shown in the next installment.

The ad sees musician and actor Kane Robinson on the run from the police to reach a secret gig, in a kind of mini James bond fashion. Alongside this, the ads were launched on a YouTube channel in real time, now with all options available for viewers to reconstruct their own story. YOUDRIVE is being tested in the UK as it has the biggest Twitter population with over 10 million users, more than any other EU nation.

The creative agency AMV BBDO came up with campaign, chief executive Ian Pearman told the Telegraph, “We’re really aware that it’s still a relatively small number of people who will join in, but those that don’t will still see the television ads and see Mercedes in a new way." 


Friday, 5 October 2012

You gotta' SEA this rebrand

We are loving this rebrand by the worldwide agency Cake, for The Whale and Dolphin Conservation Society. It effectively uses the language of Whales and Dolphins by using a visual reference of a tail. We love it because it's so practical and translates well across all of their communications.

Click to see original article

Marking their 25th birthday, the new logo acts as a more updated and contemporary visual representation of who they are today. The symbol is universal and also works really well as a standalone icon.

Partner brands

Wednesday, 3 October 2012


In a bid to win back some female customers, Cadbury have decided to create a new chocolate bar, 'Crispello' solely aimed at the female population. The good news is that the diet conscious need not worry as it only contains 165 calories and has been designed to be consumed in more than one helping, hence the resealable packaging (aren't they clever!)

Ready to be launched on 8th October, this is a great way of marketing the brand, by getting to know what women want. It's nice to see that there's finally something out there that's battling against the Yorkie and fighting the corner for women.

So pencil it into your diaries and get ready to nibble away!


Monday, 1 October 2012

Samuel Says

This ad from Barack Obama's 2012 campaign puts a new twist on political advertising (let's face it, it's not your average political campaign). Rather than screaming out "vote for me, vote for me!" It uses the face of Samuel L Jackson, known for his eccentric performances, to poetically describe what a family can do to support Obama's election campaign and highlights reasons not to vote Romney.

The idea is inspired by an adult themed children's book for which Samuel L J narrated, called "Go the **** to sleep" and has been adapted for a campaign in support of Obama.

In some ways the ad has been quite controversial and has received mixed opinions as to the content of the ad. It could be said that the use of the child is a bold move one that is maybe too risky, due to the use of language at the end of the ad. However it could also be said that it is an effective way to reach a younger audience in the US, who maybe do not have an understanding of the current situation and were not previously thinking of taking an active role in the elections.