In a bid to win back some female customers, Cadbury have decided to create a new chocolate bar,
'Crispello' solely aimed at the female population. The good news is that the diet conscious need not worry as it only contains 165 calories and has been designed to be consumed in more than one helping, hence the resealable packaging (aren't they clever!)
Ready to be launched on 8th October, this is a great way of marketing the brand, by getting to know what women want. It's nice to see that there's finally something out there that's battling against the
Yorkie and fighting the corner for women.
So pencil it into your diaries and get ready to
nibble away!
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