We are loving this rebrand by the worldwide agency Cake, for The Whale and Dolphin Conservation Society. It effectively uses the language of Whales and Dolphins by using a visual reference of a tail. We love it because it's so practical and translates well across all of their communications.
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Marking their 25th birthday, the new logo acts as a more updated and contemporary visual representation of who they are today. The symbol is universal and also works really well as a standalone icon.