Friday, 5 October 2012

You gotta' SEA this rebrand

We are loving this rebrand by the worldwide agency Cake, for The Whale and Dolphin Conservation Society. It effectively uses the language of Whales and Dolphins by using a visual reference of a tail. We love it because it's so practical and translates well across all of their communications.

Click to see original article

Marking their 25th birthday, the new logo acts as a more updated and contemporary visual representation of who they are today. The symbol is universal and also works really well as a standalone icon.

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