Ebay goes Pinterest

After unveiling their logo a few months back, Ebay have now revealed the look of their new website updating it with brand new features both aesthetically and functionally and a style very similar to our good friend, Pinterest.

It has been designed to look and feel more contemporary, clean and easier (or tempting) to browse and purchase. This is also a way of applying the site to users to help it become more of a personal experience. Ebay would like it to become a site that translates globally, so it reflects the brand as a marketplace that connects the world to the items they need, love and will always go back to.

We think it looks great, a lot more stylish and personal - just like every shopping experience should be! It would also look great on a smartphone therefore, using it where ever you are, shouldn't be a problem. The US should be seeing the update pretty soon and the rest of with world, in the coming months (boo!). 

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New look of the profile page

You gotta' SEA this rebrand

We are loving this rebrand by the worldwide agency Cake, for The Whale and Dolphin Conservation Society. It effectively uses the language of Whales and Dolphins by using a visual reference of a tail. We love it because it's so practical and translates well across all of their communications.

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Marking their 25th birthday, the new logo acts as a more updated and contemporary visual representation of who they are today. The symbol is universal and also works really well as a standalone icon.

Partner brands

New logo's, new trend?

So, just recently we've seen Microsoft unveil their brand new logo, and now Ebay. Both brands have gone for much simpler designs from what they were previously, it seems they might have learnt a thing or two from Apple who have always taken a more simpler route to their designs.

Microsoft have gone for a much more clean and straight-edged look, by boxing the 4-coloured window and getting rid of the signature wave that represented them for 25 years. They have also changed their typeface to a sans serif font, Segoe UI. Microsoft represent many different products from PC's, phones, Office software to Xbox services and this is their reason for the rebrand.

Ebay, after 17 successful years, have also gone for a more neat and rounded style with their typeface, adding a little character with the lack of spacing between letters and if you closely, a small trademark symbol has been added. The bright colour palette still exists, clearly representing the diversity of the brand.

Both logos are great, they haven't changed a lot yet they look so much more updated, appealing and are still recognisable as two very successful and innovative brands. A contemporary and classic feel is just what they needed in order to fit in with the consumers and competition of today.

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